iWait iNline
Monday, August 9th, 2010 by Nick
So… iPhone 4 hit up Canada. Yeah, I picked one up. It’s a nice little device and I’m having a blast with it but there is just one problem… Getting it was a pain in the fucking ass. I have waited in lines before and quite frequently they are painless. In fact, most lines are better than they actually appear to be. “Your wait time from this point is 60 minutes” says the sign at Canada’s Wonderland, yet 20 minutes later we are somehow on the ride. On hold for the credit card company and it says estimated wait time if 45 minutes, and eight minutes later I’m on the phone with someone I can hardly understand bitching about my statement. It’s beautiful because you are getting more than what you expected, you are actually pleased…
But what about the Apple line. Showing up early as fuck in the morning to get the jump on the line was apparently an idea shared by many. Estimates put about anywhere from 400 to 500 people in front of us at the most. You figure you have most of the store trying to sell this product, you could easily move through this line in a couple of hours. Oh, but this is using common sense. What ended up happening was a horror story.
Before the mall opened, the line was humming along at a snails pace. Slow, but we were making progress. Everyone started making introducing ourselves. Laptops were in abundance and Youtube’s data traffic was never higher. It was the greatest part of any line. Eventually the line stopped. It stopped period. It was not moving at all.
I went to see what was up, and asked the Apple rep what was going on. The Rogers servers were down, which is understandable due to the nature of the day. “But Nick, why was the line not moving if Bell and Telus were still able to activate phones?” Great fucking question, and it is one I asked. I was told that it was unfair to the Rogers customers if anyone else could get a phone while they were waiting, so in the spirit of fairness we must all wait for our turn. It was at this time everyone was pissed, so free water was given out.
At this point of the line, most peoples laptops had already died out, so human interaction was necessary to fight off insanity. Problem is a bunch of fat Apple loving nerds arn’t the best company to keep for long durations, so people started taking breaks away from the line. Going off at 30 minutes or so at a time to get food. I heard a group of guys actually went off and saw a movie while a friend held their spots. How this sort of thing could happen, well, when a line doesn’t move for two and a half hours at a time people can go dick around forever and come back like nothing happened.
Rogers would constantly go down throughout the day, and line’s would stop. People would crowd around the front of the store, yelling for a solution. The most common, and sensible solution, was to give out a voucher to the Rogers people, guaranteeing them a phone but telling them to come the fuck back when the servers arn’t corked. An Apple employee actually said this was “illegal” due to “copyright law” and that if we were unhappy with it we should “contact our MP.” People were pretty pissed off.
Now, about 15 hours in we were told the store was closing, and they were handing out vouchers for people to come back the next day. What the FUCK?! We were not just told that it was illegal to do this, and in fact this solution would have solved all the problems. We went back the next day and walked out with a phone in ten minutes. Why? People could come at their leisure instead of waiting the hell in line to get their phone, thus no need to line up to guarantee themselves a fucking phone.
The whole experience sucked fucking dick. 15 hours for a piece of paper telling us to dick off cause the management couldn’t handle basic human beings properly. In my picture I show a picture of the line breaking off in weird, convoluted ways. That is exactly what the fuck happened. At one point we were standing IN FRONT of the Apple store walking AWAY from it to get closer to our phones. Then we stopped for three hours cause Rogers shat the bed. Why the fuck are activations, a process which takes significantly longer than buying a piece of hardware, in the same line as anyone else. Could you imagine going to fill up your tank of gas, and having to wait while people get their engines services? It would be complete horseshit. Yet 30 minute credit check and activations are piled in with hardware sales because they perceived it to be the same. It’s not the fucking same, it’s a piece of technology compared to negotiating a contract. A FUCKING CONTRACT.
What sucks is while we were all waiting in line for the iPhone and getting fucked over, normal customers were going in and walking out with Mac’s and iPods. Apparently, when the store “opened” they only had three people dealing with phones and the rest of the Macsperts were standing around looking important or helping give tutorials on how to Google on Safari.
I don’t know what blows more, the fact that a high tech, top end consumer and business electronics company can’t simply manage a line of people on their fourth iteration of the product, or that I was in line and wasted a fucking day of my life being angry with other angry people. Sure, it was nice to get off my fat ass and feel like I belong to some sort of community, but lets be honest, it was a waste of everyones time. I’m just shocked at the whole event.
Seriously, how do you fuck up a line?










